Scientists generally have a higher level of professionalism and credibility than self-appointed experts and employees in banks, think tanks, organisations etc.
Do not use the same scientists over and over again. Find someone who has researched your specific topic.
A multitude of experts are ready to be quoted in the media every day.
But having a master’s degree from a university does not mean that you are a scientist. Fancy titles from companies, banks, NGOs, think tanks and the like do not necessarily mean that you have found the right expert.
It is important to be discriminating when selecting a scientist as a source.
\ Download guide
This article is part of the guide 11 tips for journalists: How to avoid blunders when reporting on science. The guide is accessible in three formats:
Online articles regarding each of the 11 tips.
The full guide of 11 tips as a PDF-file.
The 11 tips as a checklist, a one-pager.
If you are uncertain about who to choose, a good tip is that scientists from universities and other research institutions generally have a higher level of professionalism and credibility than self-appointed experts and professionals with an agenda.
If journalists always interview the same media-savvy scientists, the result may be that the media creates a distorted — and perhaps incorrect — picture of a field of research.
During the COVID-19 crisis, for example, the same scientists were asked to comment on everything from cleaning to vaccines and mutations, bandages and zoo closures.
It goes without saying that no scientist is an expert in everything. Therefore, ask the scientists or the universities’ press staff whose research relates most closely to your specific angle on a topic.
Read more tips by clicking the blinking icons at the left in the graphic below.
\ About the Science Journalism Guide
This guide is for journalists and journalism students who are working on science and research news.
It provides 11 specific tips on how to avoid common pitfalls when covering science material.
The guide is written by journalists at the leading Danish popular science site Videnskab.dk.
It summarizes our many years of experience and the best solutions for communicating research and science critically and nuanced and with credibility.
Help us learn
The guide is based on our own experiences as journalists at Videnskab.dk, and we have received feedback and input from several talented scientists, communicators and journalism students.
It is important to emphasize that the guide sets out only general guidelines and rules of thumb.
No two stories are alike, and you will probably come across science stories where the guide is lacking or where it doesn’t make sense to follow all the tips. In other words, the 11 tips in the booklet are not set in stone.
If you have ideas or suggestions for how our guide — or our journalism at Videnskab.dk — can be improved, we would always like to hear from you. If you have questions, or if you are interested in a presentation on science journalism from Videnskab.dk, you are also welcome to contact us. You can write to us at redaktion@videnskab-wp.wp.stage.combell.peytz.dk.
The guide has been compiled by
Lise Brix, Ditte Svane-Knudsen, Anne Ringgaard, Thomas Hoffmann, Frederik Guy Hoff Sonne og Marie Barse.
Editing and layout: Jonas Salomonsen og Jon Mathorne.
Illustrations: Thøger Junker.
Translation: Stephanie Lammers-Clark. Proofread by Randy B. Hecht.
©Copyright and publisher: Videnskab.dk.
Thanks for help, input and feedback
Videnskab.dk has recieved economic support for our work with developing and sharing knowledge about science journalism from Den Fynske Bladfond, a foundation that supports free press in Denmark.
The following has provided valuable input and feedback:
Claus Emmeche (Associate Professor), Eske Willerslev (Professor), Felix Riede (Professor, AU), Gunver Lystbæk Vestergård (PhD in science journalism), Jesper Lesager Christensen (Journalism Student), Karin Frei (Professor), Kresten Roland Johansen (Lecturer, science journalism), Kristian Hvidtfelt Nielsen (Associate Professor,), Lasse Laustsen (Associate Professor), Mads Faurschou Knudsen (Associate Professor), Maja Horst (Professor), Mikkel Gerken (Professor), Oluf Danielsen (External Lecturer), Peter Hyldgård (Chairman, Danish Science Journalists), Simon Taarnskov Aabech (Journalism Student), Søren Kjørup (Philosopher, Emeritus), Andreas Søndergaard Petersen (Journalist, TjekDet) as well as journalism students at Roskilde University and Danish School of Media and Journalism.
